Agenda 2023
NXT Nordic is organized into five focus areas that span the course of the day. Please find below the content that aligns with your interests.
08:00 – 09:00 • Expo Area
Breakfast och registration
Welcome to Oslo Spektrum Arena! Once you’ve registered, treat yourself to a hot cup of coffee and breakfast on us. Start your day off right and get ready to enjoy all the exciting events and activities we have in store for you.
Reality Check
09:00 – 10:30 • Main Stage
What are the major trends that will affect our society in the future, and how do we adapt to the new reality that prevails in the e-commerce industry?
09:00 – 09:10 • Main Stage
Welcome to NXT Nordic 2023
Welcome to NXT Nordic 2023! We are thrilled to have our host Eirik Norman Hansen kick off the event and welcome you all. Today’s theme is “The Future Customer Journey,” and we are excited to explore the latest trends and possibilities with you. Let’s dive in and discover what the future holds for customer experiences!
Eirik Norman Hansen
Moderator
09:10 – 09:30 • Main Stage
The major trends that will affect our society going forward
Kjersti Hobøl
CEO at Nille
09:30 – 09:50 • Main Stage
What can you learn from the best ecommerce-players in Norway?
What separate good from great within ecommerce? Over the last three years Torkel Johannessen has conducted hundreds of deep dives on Norwegian ecommerce players as part of the Posten/Bring Netthandelsprisen award, where he is a jury member. In this session Torkel will share insight from the Posten/Bring Netthandelsprisen award process and give you practical tips on what can you learn from the best in the industry.
Torkel Johannessen
CEO at PearlConvert
09:50 – 10:10 • Main Stage
Adapting to the new reality in e-commerce
In this talk show, Guro and Alec will define the key areas within the future customer journey.
Guro Faller
Industry Architect for Retail at Avanade
Alec Havéus
Campaign & CRM Marketing Director at Boozt
10:10 – 10:30 • Main Stage
Elevating E-Commerce Experiences: Starting your customer journey
More information about this agenda item will be revealed soon.
Mats Bjerkaas
Managing Director at Element Logic Norway
Arild Wennberg
Sales Director at Element Logic Norway
10:30 – 11:00 • Expo Area
Morning coffee and treats
10:35 – 10:55 • Session room 1
If privacy were a dance, who would you dance with? – Ethics, reputation, legal risk – what is wise/not wise?
Is it illegal for Norwegian advertisers and digital agencies to buy the services from Meta (Facebook)? Is TikTok Chinese? And is data available to Chinese authorities? Join us for an insightful conversation on digital privacy as we explore these pressing questions and more.
Vebjørn Søndersrød
Attorney / Partner at Advokatfirmaet Føyen
Anne-Grete Pettersen
Norwegian Privacy Advisor at Cookie Information
10:35 – 10:55 • Session room 2
Talking ‘bout my generation – A Mats&Axel Show
Do you think that the survival of your business only depends on the future customer? You couldn’t be more wrong. E-Commerce Evangelists Mats Fischerström and Axel Lindgren together with guests Ida Sølvskudt and Sandra Bourbon of Bring discuss the shopping habits and wallet sizes of different generations and show you that the future customer might be older than you think.
Mats Fischerström / Axel Lindgren
E-Commerce Evangelists at nShift
Ida Sølvskudt
Head of Services at Bring Shelfless
Sandra Bourbon
Head of Service Development at Bring Shelfless
11:05 – 11:25 • Session room 1
Using technology to help customers find the right size at first try
How does Zalando utilise AI, Computer Vision and other innovative technologies to solve the size and fit challenge and help brands better understand their customers? Stacia Carr, VP Fashion Customer Experience will explain where the sizing challenge comes from, how Zalando is pioneering in this field and how both fashion brands and customers can benefit from its innovative solutions.
Stacia Carr
VP Fashion Customer Experience at Zalando
11:05 – 11:25 • Session room 2
Reclaimet partner session
More information about this agenda item will be revealed soon.
The Future Customer
10:35 – 11:25 • NXT Stage
How do we adapt to consumers’ new habits and how can we increase conversion through targeted sales psychology?
10:35 – 10:55 • NXT Stage
Consumer behavior and sales psychology
Consumers’ beliefs and behavior change rapidly – which trends do we see influencing consumer behaviour today and what do we predict will influence the future costumer?
Ragnhild Eg
Senior Researcher at Nofima
Hallgeir Kvadsheim
TV-host, Civil economist, and founder of Inkassoregisteret.no and Pengeverkstedet.no
Linn Adine Andersen
Editor-in-Chief at Netthandel.no
11:05 – 11:25 • NXT Stage
Predicting new consumer behavior
How does changing consumer behavior and purchasing power affect online shopping, and how do we adapt to the future consumer?
Peter Pernot-Day
Head of Strategic Communications at SHEIN, US
Linn Adine Andersen
Editor-in-Chief at Netthandel.no
11:25 – 12:25 • Expo Area
Lunch is served in the exhibition area
11:35 – 11:55 • NXT Stage
How new privacy regulation and the Meta case will transform retail
Privacy concerns are changing consumer behaviors, and how companies comply is affecting their customers’ trust, loyalty and willingness to spend money on their brand. Regulations such as GDPR, the Digital Services Act, the AI Act and the Data Governance Act catalyze companies’ need to provide transparency to their customers. What is the current state of retailers, and how do they adapt to these changes?
Louise Helliksen
Founder & CEO at EYD
11:35 – 12:00 • Session room 1
Increase in e-commerce = increased need for robots.
With rising consumer demand, are you ready for the new customer journey? Learn how Vita stays ahead of their competition in a fast-paced world of online retailers when they take the stage together with the world’s first and largest AutoStore distributor, Element Logic.
11:35 – 12:00 • Session room 2
How are Komplett, Norli, Apotera and Floyd working to strengthen their competitive edge in the current economic climate?
Our expert panel have more than +30 years of accumulated experience from the Norwegian E-Commerce market. They have seen market booms and market busts before. In this session they will be asked tough questions on how they adopt to the market, organize their teams, innovate and continue to deliver great customer experiences.
Torkel Johannessen
CEO at PearlConvert
Alexander Løver
E-Commerce Manager at Norli
Thomas Pedersen
CIO at Komplett
Storytelling Your Way to Impact
12:10 – 13:50 • Main Stage
Through storytelling, you can actually change the world – little by little. What are the business benefits of storytelling, and how do you capture the attention of your audience?
12:10 – 12:30 • Main Stage
The art of storytelling
Rocketfuel your storytelling and creativity: insider tips from big movies and their makers.
Jason’s keynote talk will be packed with inspiring behind-the-scenes stories and the “secret sauce” of how some of the most iconic stories of our time came to fruition. Most importantly, he translates this into five clear, easy tips that allow us to apply filmmakers’ techniques to our work quickly and efficiently.
Jason Bevan
Founder & Managing Director of Content Creator Studios
12:30 – 12:50 • Main Stage
Inspire a decision
Sustainability practices are more than just an “added bonus” for consumers; many consider sustainability with their purchasing decisions. Sustainable innovations with a social and economic perspective.
Christine Kvaalen
Co-Founder & CMO at Stack by.me
Aleksander Gamme
Chief Rebel at Pinsj AS
12:50 – 13:10 • Main Stage
No Cookies, No Problem! – Keeping it drip with the new dip.
Delve into topics such as phasing out third-party data strategies, achieving digital maturity, implementing internal journey methodology, and maximizing ROI through business optimization and efficiency.
Charlene Walkoff
Growth & Consumer Marketing Executive at Dus Era
13:10 – 13:30 • Main Stage
People have influence
Are influencers the future of storytelling? Anyone can tell a story, but who can tell your story with credibility, that connects to your target audience and drive sales? What’s the magic of influence?
Marie Mostad
CEO at inzpire.me
Elise Nordby
Head of Marketing at Aspire Brands
13:30 – 13:50 • Main Stage
The AI Revolution: Transforming E-Commerce Advertising and Content Creation
Artificial Intelligence is already making significant impacts on advertising and content creation, and its influence is likely to continue growing in the future. Here are some key ways in which AI is reshaping these domains: Data Analysis and Targeting, Personalization, Content Generation, Image and Video Analysis, Chatbots and Customer Interaction, Ad Placement and Bidding, Predictive Analytics, and A/B Testing and Optimization, and numerous other areas.
Christopher Obereder
AI Investor
13:50 – 14:20 • Expo Area
Afternooon coffee and treats
13:55 – 14:15 • Session room 1
Relewise partner session
More information about this agenda item will be revealed soon.
Brian Holmgård Kristensen
CEO & Co-Founder at Relewise
13:55 – 14:15 • Session room 2
Successful CRM Strategies Start with the Customer
What are the three key elements that make up a successful CRM strategy? Join Optimove and Jabra in this highly insightful session, exploring how Jabra has used AI technology and customer-led marketing strategies to deliver hyper-personalization at scale across multiple channels, around the globe. Discover how AI technology has empowered the Jabra team to take their marketing to a new level. Gain valuable knowledge and insights into the three elements that have played a key role in Jabra’s growing international success.
Paul Sephton
Head of Brand Communications at Jabra
Joanne Ellerbeck
Account Manager at Optimove
14:25 – 14:45 • Session room 1
Ingrid partner session
More information about this agenda item will be revealed soon.
13:55 – 14:15 • Session room 4
More information about this agenda item will be revealed soon.
More information about this agenda item will be revealed soon.
Creating Tomorrow’s Innovations
13:55 – 14:45 • NXT Stage
Be inspired by the brilliant creators of exciting new startups as they present their disruptive ideas and concepts to our group of investors.
13:55 – 14:05 • NXT Stage
Strategy Playbook – Increase attractiveness to investors
More information about this agenda item will be revealed soon.
Johan Svensson
CEO at Ehandel
14:05 – 14:45 • NXT Stage
The Pitch Contest
Be inspired by the brilliant creators of exciting new startups as they present their disruptive ideas and concepts.
Curate the ultimate customer journey
14:50 – 16:30 • Main Stage
How do you make every interaction your customer has with your brand count? How can the right insights and new technology ultimately shape the customer experience and create an unparalleled customer journey?
14:50 – 15:10 • Main Stage
Listen, analyze and predict
A conversation about the customer and product insights that enable you and your company to work data-driven and thereby improve the customer experience and increase profitability.
Martin Granberg
Chief Strategy Officer at PriceIndx
Jonny Hansen
Chief Revenue Officer at Lipscore
15:10 – 15:30 • Main Stage
New payment technology
The future of payments is defined by trends and technologies that change how people pay.
Daro Navaratnam
Founder and CEO at Dintero
Geir Østby
Country Manager at Klarna Norway
Vegar Heir
Chief Commercial Officer - Large Customers at Vipps MobilePay
15:30 – 15:50 • Main Stage
The future of shopping is powered by AI – a revolution for marketing and customer journeys
In the course of the next few years AI will revolutionize both retail, ecommerce and marketing. Imagine a world where the consumers don’t find the products they want, but the products find the right consumers.- even before they know they want it.
The battle between search and hyper personalized inspiration/recommendations have already started, also challenging channels and formats of communication. Who will be the content creators of tomorrow?
Geir Østby
Country Manager at Klarna Norway
15:50 – 16:10 • Main Stage
Omni-channel at IKEA
With the mission of becoming the number one omnichannel retailer, IKEA will share how they have transformed their traditional retailing to an omnichannel landscape. They will share what this means to IKEA, and how this is impacting the Norwegian customers.
Olof Sidèn
Country Digital Manager at IKEA Norge
Sara Gulbrandsen
Country E-commerce Integration Manager at IKEA Norge
16:10 – 16:30 • Main Stage
Making a transformational impact with AI
Artificial intelligence (AI) is rapidly transforming organizations of all sizes. AI can help organizations to improve efficiency, productivity, and decision-making. It can also help to create new products and services, and to expand into new markets. We will discuss how organizations can use AI to create a transformational impact where we will cover topics such as the benefits of AI, the challenges of implementing AI, and how to create a successful AI strategy.
Øystein Teslo
Industry Manager at Google Norge
Daniel Aasen Andersen
Strategic Business Development Lead at Google Cloud Norway
16:30 – 16:40 • Main Stage
The Pitch Contest winner
The winner of The Pitch Contest will be announced on the Main Stage.
Johan Svensson
CEO at Ehandel
16:30 – 17:30 • Expo Area
Happy Hour in the expo
Keep networking with event participants and partners in the exhibition area!
19:30 – 23:00
Mingle dinner at The Hub
Immerse yourself in a memorable evening of networking, delectable cuisine and drinks as well as vibrant conversations at our Mingle Dinner at Clarion Hotel The Hub. Please note that the Mingle Dinner Ticket is not included with the event ticket. To secure your spot, kindly add the dinner ticket during checkout.