Ana Jovanovic Kuvås is an e-com enthusiast, started working at Posten and Bring with E-commerce value chains since 2008 with a focus on the last mile distribution. How do we combine the consumer power to choose with making everyday life easier? She has been working at Schibsteds Helt Hjem with logistics solutions, sales, and exploration of subscription models for the last mile. For the last few years, she has been working for Vipps, the well-known brand, the mobile wallet for P2P, e-commerce, and in-store solutions, working with partners to simplify payments and registration journeys for customers.