Ida has 16 years of experience from B2B sales, marketing and digital in the media industry. Ida is advising large corporations on digital advertising and how to grow their business using a broad range of Google products across search, video and display to help companies connect seamlessly with their audiences. Ida joined Google in 2015 after nine years with Schibsted. She holds a MSc degree from Lund School of Economics and Management in Strategic Management and Finance.