Julia Paulsen is a tech and data enthusiast, author of the book “WoW: Smells like team spirit. Your practical guide to agile and all that buzz”. She is also a board member, digital expert and E24 leader talent. In her spare time, she is an Oda advisory board member and JUC e-commerce network lead.

Julia’s motto is “what you can’t measure doesn’t exist” and she lives by this by continuously testing, basing decisions on data, not assumptions, and always focusing on the customer. Julia has extensive experience from digital leadership at such companies as Aprila Bank, DNB, Telenor Digital and Zalando.