Mats Fischerström and Axel Lindgren work under the name Mats & Axel as E-Commerce Evangelists at nShift. They use their shared experiences from, among other things, e-commerce logistics, technology, and business development to help e-retailers, carriers and other industry players with customer journey and delivery experience. They are frequently hired as lecturers and inspirers and run Sweden’s largest e-commerce vlog “Mats & Axel on site” where they with the camera in full swing go out into reality and illustrate various aspects of e-commerce.