When Facebook rebranded as Meta last October, it brought into the mainstream a concept that has been exciting bright minds for years: the metaverse. Mark Zuckerberg’s unveiling of a vision for a new era of integrated, immersive technologies was met with enthusiasm in some quarters, and cynicism in others. But what is the metaverse, what could it potentially mean for your business and where is the way to get there?

Nina Hareide-Larsen is the commercial lead at Meta Norway and has more than 15 years’ experience within tech and social media. She will give you a glimpse into what the metaverse is, but also how your audience and customers are already changing towards the next generation of internet.