Google Developer Expert for Google Analytics and Google Tag Manager
Simo Ahava is currently Senior Data Advocate at Reaktor. He has also been a Google Developer Expert for Google Analytics since 2014.
Ahava is from Helsinki, the capital of Finland. He has a background in academics (English language and linguistics), in IT, in digital marketing, and in web development. He has been a student of code since 1997, and he built his first website the same year. Marketing, IT disciplines, and web analytics all fell into his sphere of interest shortly after.
His world famous blog has a singular purpose: To tell complicated stories in a simple, understandable, and actionable way. Most often, we talks about web analytics, but he also has soft spots for digital marketing in general, for SEO, and for web development.